Marketing
In just two years, you can earn your Associate of Applied Sciences in Marketing at Midwestern Career College. This hybrid online/on-campus program can prepare you for an entry-level marketing position by equipping you will the skills and knowledge employers are looking for, including marketing principles, internet marketing, advertising, marketing research, sales and supply chain management.
Program Objectives
Upon completion of this program, students will be able to:
- Preform SWOT analysis on competitors
- Understand marketing strategies and tactics, product demonstration, sales, market research strategies, brand management, product development and supply chain logistics
- Create marketing plans and brand messaging
- Conduct market research and commercial surveys
- Use marketing tools like social media and analytical software
Internships
Optional internships are encouraged, to provide real world experience and:
- Enhance students’ careers and personal development
- Provide learning experiences that support the program objectives and course material covered in case studies and lectures
- Validate the program’s curriculum in a working environment
- Help develop more competitive and employable graduates
Career Outlook
According to the Bureau of Labor Statistics, the need for marketing professionals is expected to grow by 22% from 2020 to 2030, which is much faster than the average for all occupations. This growing need means graduates may be able to find work in small businesses, large corporations, non-profits or government agencies.
https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm